This is appealing to them since most members are juggling more than one relationship so if we can save them time and present more opportunities to them quicker, it’s of great value
The design and website layout of Ashley Madison is quite simple and easy to understand. Its interface is friendly to those who still don’t know their way through websites, and therefore can be used by people from any age range.
It has a menu bar where all of its features and relevant pages are listed. This way, users will only have to look at the menu bar whenever they need to visit a page or do something. However, what seems to be off is its placement. Unlike other websites where the options are listed on the top part, in Ashley Madison, the menu bar is almost halfway the page. So basically, you can only scroll through the lower 3/4 parts of the page.
When it comes to comfort, it is quite easy on the eyes. It uses white as the main color and uses pink to highlight important details.
DatingScout talked with Paul Keable, Ashley Madisons’ Chief Strategy Officer, about their approach on data safety today and how someone can make the most of their membership on Ashley Madison:
DatingScout: Which security features were installed after the data breach to guarantee the users’ privacy and security of their data?
Paul Keable: Discretion is at the heart of our business. So, it should come as no surprise that security and privacy are among our top priorities � something we believe our members appreciate.
Security features members can see include two-factor verification, an option that provides members with an added level of account security they can control, rigorous PCI compliance, and fully-encrypted browsing. But our efforts go beyond technology solutions.
A good example of how we’ve changed our thinking and approach to privacy and security is reflected in being awarded the Privacy by Design certification from Ryerson’s Privacy and Big Data Institute. Organizations that have achieved this designation have demonstrated that they have withstood the scrutiny of a rigorous third-party assessment, assuring the public that their product or service reflects the viewpoint of today’s privacy-conscious consumer.
While technology is a key aspect of our daily efforts to protect and secure our members’ information � our people are the most critical part. Regardless of role, our team reflects our approach to security on a daily basis, providing the level of service expected of us.
Our people approach to security and privacy is led by a team of security and privacy experts � including our Privacy Officer and Chief Information Security Officer (CISO) � that are committed to building data security into the core of our entire work culture.
Having a dedicated Privacy Officer and CISO ensures that there is a constant reminder that our members have entrusted us with their information � and it is our job to protect that information each and every day.
DatingScout: What’s the estimated success-rate for men and women with a premium membership for finding an affair through the site today?
Paul Keable: With more than a million affairs happening each month, we feel our members have clearly shown our community is a place where a successful affair can happen.
Our unique features give you the controls you need to manage your experience and create the best possible environment for an affair to happen. We offer selected features such as Priority Man which benefits our full status members 
greatly as it places their profile among the first three in all search results performed by female members. This gives them more chances of getting noticed and receiving greater communication results.
We also offer Priority Mail meaning a message sent with Priority Status will be flagged to the top of the receiving member’s inbox and a confirmation receipt is generated when the message is read. These types of features are likely the most attractive to those looking to establish a greater sense of efficiency when it comes to vetting affair partners.