Case study: European app that is dating turns to Leanplum for A/B evaluation

Lovoo, the number one relationship app across Germany, Austria and Switzerland, is expanding significantly since its acquisition by The Meet Group in 2017. Even though Meet Group is situated from the United States, Lovoo’s core markets live in European countries, with users getting together with the application in 10 languages that are different. The Meet Group has a month-to-month active user (MUA) count of 15m, with Lovoo being the contributor that is greatest to that metric.

Although Lovoo is most well known in German-speaking nations, the dating application desired to not just increase new individual subscriptions, but additionally retain those brand new users, especially in Spain and Italy. To work on this, Lovoo looked to Leanplum, a mobile engagement platform, to conduct more A/B testing for advertising techniques including push notifications, in-app notifications, and email promotions.

Lovoo differentiates from popular US dating apps in a ways that are few it will not just incorporate a ‘Match’ feature. Lovoo users is able to see other users which are nearby, they could content individuals they will haven’t matched with making use of ‘Icebreaker’, and additionally they can live flow. Lovoo’s income model is currently reliant on paid subscriptions for premium features, in-app acquisitions, and ads. Lovoo does provide female users all of the premium features free of charge.

“We looked to Leanplum as the Lovoo item group desired to deliver more experiments based on theory, do more substantial A/B evaluating, and effect engagement and retention. Leanplum’s extra care allowed us to experiment and deliver fast, gain outcomes and increase the item,” said Saket Toshniwal, senior item supervisor, Lovoo.

Making use of Leanplum’s push notifications, A/B screening abilities and information analytics, Lovoo saw a rise in subscriptions by way of a double-digit portion and a rise in effective registrations by way of a percentage that is double-digit. Lovoo has also been granted Google’s Fan Favorite App in 2018.

“Our part is brands that are help Lovoo create appropriate promotions that truly advances the life time worth of these client, whether it is through e-mail, in-app notifications or push notifications. They could wthhold the consumer, they could attract the client, and make sure the consumer is offered through a long amount of their journey with Leanplum. We help enable brands doing extremely targeted individualized multichannel marketing and consumer engagement,” said Marjaneh Ravai, international mind of communications & analyst relations, Leanplum.

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